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DELIVERING GROWTH SYSTEMS
GRWTH CMO is your one-stop shop for fractional CMO services, strategic marketing advising and project management from an experienced c-suite leader with a network of seasoned subject matter experts and boutique agency partners.
Our efforts are grounded in delivering growth systems that are transferable to leadership and the marketing team. The goal is to make ourselves expendable.
Fractional CMO
You’re the Owner, CEO or President of a small but growing business and are looking for an experienced marketing leader to contribute to the growth of your business on a part-time or temporary basis, without the full-time price tag or long-term commitment. GRWTH CMO is your solution.
Some common CMO services include:
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Optimize your Marketing Strategy – We’ll start with an audit of your current marketing strategy and identify areas to optimize for growth with your next steps action plan.
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Establish Customer Success Insights – We’ll help you narrow your focus, identify your most successful customers and develop systems to attract more of them.
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Improve Marketing Execution – We’ll get your marketing systems aligned with best practices and repeatable processes to deliver assets on calendar and on time, so you never miss another deadline.
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Create a Strategic Marketing Plan – Develop an annual plan to target your most successful customers and support to successfully execute the plan, if needed.
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Coach Up the Team – We will collaborate with you to train the marketing team to support the new strategy and future growth, as well as coach a high-potential team member to take over the CMO role.
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Strategic Advisor
You oversee a Private Equity portfolio of brands or are an Individual Investor and are looking for an experienced marketing executive to collaborate with the existing leadership team to identify opportunities to maximize growth.
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GRWTH CMO can provide the following:
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Evaluate - conduct a high level review of the current situation
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Analyze - a deeper dive of the market and data; brand positioning, value proposition, product positioning, pricing, distribution channels, competitors, and customer insights.
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Develop - a comprehensive growth plan for short term (next 6 months) and long range initiatives.
Execute - support the team to go to market with calendar, budget, tactical plan and resources.
Track - identify and track KPIs to establish marketing performance against established success goals.​
Project Management
You’re a CMO, VP or Director of Marketing and are buried with important, time sensitive initiatives and don't have the internal resources to get everything done. GRWTH CMO will be your reinforcement, allowing you more bandwidth to focus on the most important projects with confidence, knowing you have an experienced marketing partner to delegate to that will deliver you stellar results.
Projects could include, but are not limited to:
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Evolve brand positioning
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Customer success insights
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Marketing process improvements
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New product go-to-market planning
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Paid media management
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Help craft next year’s marketing plan
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Develop budget framework
